Marketers in industrial firms
A community for people early or mid-career in marketing at industrial and engineering companies: the one-person marketing department, the marketer who reports to a sales director, the person who was handed the CRM and a trade show in the same week.
What it is for
Comparing notes with people doing the same job in the same kind of company. How a small marketing team works with engineers who write the content. What a CRM is for when the sales team is three people. What to measure when the company wins twelve orders a year. What a trade show is worth and how to know.
It is being set up now. If you register, you hear first when it opens, and you get to say what you want from it before it is shaped.
The Revenue Engine Check is open to anyone and is a useful way to see your own company's commercial set-up in one picture. If you want to bring the result to your management, say so when you register and we will help you do that.